Boxing Day sales are here as major online and high street fashion retailers gear up for one of the biggest discount events on the calendar.

The longstanding shopping event is still a key time for many retailers, despite Black Friday ‘s increasing popularity among consumers over the years, and new data from PriceSpy suggests that Boxing Day will overtake Christmas Day in terms of online traffic, compared to previous years.

Olof Karp, from PriceSpy, said: It’s unsurprising that Boxing Day will overtake Christmas Day as the most popular day for online shopping in December. Whilst Black Friday saw prices drop, on average, 43%, many retailers opted out of the flash sale event. Indicating that they’re perhaps wanting to go back to the UK tradition of beginning December sales on Boxing Day.”

But Karp adds a word of warning to shoppers after a good deal, “Don’t be lulled into the false economy that prices are actually cheaper on Boxing Day than at other times during December or January.”

While the sales are a great opportunity for consumers to invest in some key on-trend items for less, it’s important not to fall into the classic sale shopping traps.

Which is why we’ve created a few foolproof do’s and don’ts below as well as rounding up the best of the sales from all the major high street fashion retailers.

Top 10 fashion retailers to watch

  1. Topshop
  2. River Island
  3. Asos
  4. House of Fraser
  5. Topman
  6. Debenhams
  7. John Lewis
  8. Matalan
  9. Burton
  10. Selfridges

Best fashion Boxing Day sales

Asos -the online fashion retailer has slashed the price of thousands of clothing items by up to 50% off across both men’s and womenswear departments. The sale even includes top brands like Adidas and Free People as well as beauty and footwear.

Topshop – the high street fave launched its Boxing Day sale online on Christmas Eve , most items are now reduced by up to 50% off including the popular Ivy Park and Topshop Boutique collections. Prices start from £1 for accessories and from £2 for clothing.

John Lewis – staying true to their ‘Never Knowingly Undersold’ pledge , the retailer has a number of fashion price match deals that went live yesterday (Christmas Eve). Highlights in the huge end-of-year clearance include money off Whistles, AllSaints clothing and Carvela footwear as well as the retailer’s own-brand collections.

Suzana Lezaj from Leicester sits outside a Next store atæHighcross shopping centre in Leicester during the Boxing Day sales.
Suzana Lezaj from Leicester sits outside a Next store atæHighcross shopping centre in Leicester during the Boxing Day sales.

Next – Shoppers can head online to scoop half price or better discounts on womenswear , menswear , home and kids clothing as early discounts launched yesterday (Christmas Eve) at 3pm.

House of Fraser – the popular department store has 50% savings across fashion, accessories and footwear , and there’s 40% off selected handbags too – so you can treat yourself to that arm candy you’ve been eyeing up for weeks and save some extra cash (for more shopping of course).

River Island – the high street fashion store is giving customers a whopping 60% off sale items online right now – and throwing in free delivery too.

Very Exclusive – those after a designer bargain should head to Very Exclusive who started slashing the price of premium items last week, the sister site to has a number of premium and luxury collections from Michael Kors, Kenzo and Marc Jacobs featured in the discounts. Plus there’s a further 10% off sale for a limited time – so you’d better be quick.

Selfridges – if Santa treated you to lots of cash one place you can spend is in the Selfridges Boxing day sale . The iconic retailer has 50% off thousands of items from top designers and much-loved high street brands.

Debenhams – if you’re looking for a wide selection of fashion and accessories, you’ll be spoilt for choice browsing Debenhams half price sale online – plus you’ll be able to beat the crowds in store on Boxing Day.

Asda George – the supermarket giant has launched 50% off selected clothing in the sale online and it includes plenty of winter warmers to see you through the rest of winter – and there are plenty of items under £10.

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Boxing Day Sales 2017

Boxing Day sale shopping tips

  • DON’T buy something that isn’t the correct size. Chances are that if you vow to alter or slim into it, you won’t, and it’ll end up in the back of your wardrobe aka the clothing cemetery.

  • DO look for discount codes. Many retailers offer further reductions on sale so it’s worth scouting around sites like: VoucherBox and HotUKDeals before you head to checkout.

  • DON’T be swayed by passing trends. Here today, gone tomorrow.

  • DO use tricks like cashback to save even more cash. Both TopCashback and Quidco are both free to join.

  • DON’T shop without purpose. Best to plot out what you need rather than what catches your eye in the moment.

  • DO opt for free delivery options. Free click and collect anyone?

  • DON’T let the price sway you. A bargain may be a bargain, but what’s the point in forking out on that neon tutu just because it’s £2 in the sale?


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