It appears the feud between Apple and Amazon is over.

After years of competing to be the primary source of home entertainment, the tech giants have now come to truce and are set to add the Amazon Prime video app to Apple TV devices.

Apple is expected to announce the new addition to the Apple TV App Store during the keynote at its annual Worldwide Developers Conference (WWDC) on June 5.

After years of competing to be the primary source of home entertainment, the tech giants have now come to truce and are set to add the Amazon Prime video app to Apple TV devices

After years of competing to be the primary source of home entertainment, the tech giants have now come to truce and are set to add the Amazon Prime video app to Apple TV devices

After years of competing to be the primary source of home entertainment, the tech giants have now come to truce and are set to add the Amazon Prime video app to Apple TV devices

AMAZON VS APPLE 

War broke out in 2015 when Amazon banned sales of Apple devices on its platform.

The move was seen as a maneuver to control the living room.

But the Cupertino company counteracted the attack by omitting any shows offered by Amazon in its iOS 10.2 update that included the TV app for its Apple TV – and the two have been rivals since. 

However, the latest development has revealed that Apple TV will add the Prime video app to its App Store this summer. 

War broke out in 2015 when Amazon banned sales of Apple TV devices on its platform.

The move was seen as a maneuver to control the living room.

‘Over the last three years, Prime Video has become an important part of Prime,’ Amazon said, according to Bloomberg.

‘It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.’

But the Cupertino company counteracted the attack by omitting Amazon’s video app from its iOS 10.2 update, which included the TV app for its Apple TV – and the two have been rivals ever since.

However, in a report shared by BuzzFeed News, sources revealed that the two firms have officially come to an agreement that will let users watch any shows via the Prime video app on their Apple TV.

The sources also shared that the app could be available on the device this summer.

The firms may have settled this dispute, but new developments have suggested that another could be on the rise.

Amazon has been the major player in the virtual assistant space, selling more than 11 million Echo devices, but rumors have suggested that Apple wants a piece of the action and is creating a Siri-enabled smart speaker in bid to take on the e-commerce platform.

Apple is expected to announce the new addition to the Apple TV App Store during the keynote at its annual Worldwide Developers Conference (WWDC) on June 5

Apple is expected to announce the new addition to the Apple TV App Store during the keynote at its annual Worldwide Developers Conference (WWDC) on June 5

Apple is expected to announce the new addition to the Apple TV App Store during the keynote at its annual Worldwide Developers Conference (WWDC) on June 5

KGI analysts Ming-Chi Kuo revealed earlier this month that Apple will launch a smart speaker using its Siri assistant next month at its developer’s conference in San Jose. 

‘It will be positioned as a more premium product than the Echo … with a higher price tag to match,’ 9to5Mac shared regarding Kuo’s take on Apple’s smart speaker.

He also predicted that the firm hopes to ship around 10 million of these as-yet-unannounced devices in the first year, and it will be made by Inventec, the same company that made Apple’s AirPods.

Other rumors surrounding the secretive device have speculated that the device would let users push music, radio, and podcasts to the Apple hardware over Wi-Fi, which typically offers better quality than Bluetooth. 

And it could ‘carry some form of Beats technology and is expected to run on variant iOS’. 

 

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