Photo courtesy of The Lip Bar

Written by Monica Williams

For many black women, searching for makeup that matches our skin tone can be quite challenging. There are many mainstream beauty brands that do not supply ranges of color for women of color. It becomes frustrating walking down the drugstore isles in hopes of finding the “perfect match”, only to leave empty handed and disappointed the majority of the time.

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What about the black women who can easily find products with the popular brands that are advertised in commercials and magazines, but would like to be more conscious about where they spend their money. If any of those are you, consider purchasing your makeup from black-owned beauty brands. Listed below are 5 companies you should know.

Black Opal was created by a trio of passionate individuals who found success with solutions for hyperpigmentation, oil-control, shade matching and more. With 16 colors in their collection, the foundation sticks are one of the best selling drugstore beauty products of all time, according to Self Magazine.

Black Up is the first French beauty brand for women of color. This makeup line has professional quality makeup for darker skin tones. Their three new concealer palettes are a best seller according to their website. “Its cream, pigment-enriched texture, offers an optimal level of coverage and an invisible result. Also noted concealers are oil and paraben free.

Black Radiance Beauty offers a variety of sheer to vivid lip and eye color. One of the top rated products on their website is the Liquid Lip Color which is currently only $1.49. It applies like a gloss, but is very moisturizing, rich in color, gluten and cruelty free.

“The IMAN brand philosophy holds that women of color represent many races cultures and ethnicities. “ The brand offers cosmetics, which includes 16 foundation shades, as well as skincare. New to her collections are 5 must-have Luxury Matte Lipsticks that are velvety smooth and enriched with Jojoba and Vitamin E. The lipsticks are long-lasting and non-drying.

The Lip Bar is a vegan, cruelty-free line with an array of super-pigmented, high performing products which includes lipsticks, liquid matte and lip gloss. Founded by Melissa Butler in 2012, the Lip Bar is “challenging the beauty standard through products, inclusive imagery and pricing.”

Have you tried any of these beauty brands or do you have a favorite that is not mentioned? If so, please share below.


Monica Williams is a freelance beauty writer for


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