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It’s rare that Beyoncé actually speaks — whether it’s verbally or written (we’re still convinced this was an email interview done after the photoshoot). So when she does, we’re listening. This time, in the new issue of ELLE, the Ivy Park creator broke down the feminism vs. sexuality argument, labels, perfectionism and the true definition of a boss.

Here are the 10 quotes we loved and 10 more gorgeous pics from her cover spread…

Folks may be wondering why Beyoncé is asking people to spend their cash on yet another fashion line that they feel can’t be much different from Nike, or Kate Hudson’s Fabletics, or any of the many other athleisure brands. Basically, as Beyonce says, it’s because she rolled up her sleeves and got down to the itty bitty details of the engineering of the clothing, based on her life as a curvy woman who’s a dancer and a performer.

Plus, she’s not asking for anybody’s permission to make this move.

Here are 10 quotes from her May 2016 ELLE magazine interview that we’re putting on our Mary Jane-style bathroom mirror sticky notes:

1. On taking the initiative to create a partnership with TopShop as opposed to a typical celebrity endorsement

“I’ve been shopping at Topshop for probably 10 years now. It’s one of the only places where I can actually shop by myself. It makes me feel like a teenager. Whenever I was in London, it was like a ritual for me—I’d put my hat down low and have a good time getting lost in clothes. I think having a child and growing older made me get more into health and fitness. I realized that there wasn’t really an athletic brand for women like myself or my dancers or friends. Nothing aspirational for girls like my daughter. I thought of Ivy Park as an idyllic place for women like us. I reached out to Topshop and met with Sir Philip Green [chief executive of its parent company, Arcadia]. I think he was originally thinking I wanted to do an endorsement deal like they’d done with other celebrities, but I wanted a joint venture. I presented him with the idea, the mission statement, the purpose, the marketing strategy—all in the first meeting. I think he was pretty blown away, and he agreed to the 50-50 partnership.”

2. On what she’s doing differently with this clothing line

“I’ve learned that you have to be prepared. And when you visualize something, you have to commit and put in the work. We had countless meetings; we searched for and auditioned designers for months. I knew the engineering of the fabric and the fit had to be the first priority. We really took our time, developed custom technical fabrics, and tried to focus on pushing athleticwear further. And because I’ve spent my life training and rehearsing, I was very particular about what I wanted. I’m sweating, I’m doing flips—so we designed a high-waist legging that’s flattering when you’re really moving around and pushing yourself.”

3. On the secret weapons inside her workout gear

“There’s an invisible underlining in our garments that sucks you in and lifts your bottom so that when you’re on a bike, or when you’re running or jumping, you don’t feel that extra reverb. And there are little things, like where a top hits under your arms, and all of the areas on a woman’s body we’re constantly working on. I was so specific about the things I feel I need in a garment as a curvy woman, and just as a woman in general, so you feel safe and covered but also sexy. Everything lifts and sucks in your waist and enhances the female form. We mixed in some features found in men’s sportswear that I wished were interpreted into girls’ clothes. We worked on the straps, making them more durable for maximum support. But the foundation for me is the fit and the engineering of technically advanced, breathable fabrics.”

4. On the vision behind Ivy Park

“It’s really the essence: to celebrate every woman and the body she’s in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we’re all welcomed. It’s anywhere we create for ourselves. For me, it’s the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.”

5. On changing perfectionism

“It’s really about changing the conversation. It’s not about perfection. It’s about purpose. We have to care about our bodies and what we put in them. Women have to take the time to focus on our mental health—take time for self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself.”

6. On the true meaning of power

“It’s exciting, but having the power to make every final decision and being accountable for them is definitely a burden and a blessing. To me, power is making things happen without asking for permission. It’s affecting the way people perceive themselves and the world around them. It’s making people stand up with pride.”

7. On feminism & labels

I put the definition of feminist in my song [“Flawless”] and on my tour, not for propaganda or to proclaim to the world that I’m a feminist, but to give clarity to the true meaning. I’m not really sure people know or understand what a feminist is, but it’s very simple. It’s someone who believes in equal rights for men and women. I don’t understand the negative connotation of the word, or why it should exclude the opposite sex. …read more